Famous companies have never gained their success through a perfectly designed logo. On the contrary, famous logos revelled in their glory only thanks to everything and everyone behind it. Lego, Shell, Toyota, Sony, Virgin, Spotify, Ikea, Google, Oracle, Apple, Starbucks, WD-40 – whatever the logo in each of these cases, the success is not based…
Every company has its visual identity – even if it completely neglects it. Covers, leaflets, website, billboards and staff clothing – if they look ugly and inconsistent, you simply have an unsightly and inconsistent visual identity … And vice versa! Understand how the human brain works, and you will see that a professional visual identity…
The main symbols of Spanish corrida are definitely a jet-black bull, a torero (not a toreador!) in an ornate suit and, of course, a deep red muleta. And it is this red fabric that is associated with perhaps the greatest myth of this tradition. The red colour in the bullfighter’s hands doesn’t excite the bull…