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You can never delete a visual identity, just change it 13. 12. 2020  |  Design

You can never delete a visual identity, just change it

Every company has its visual identity – even if it completely neglects it. Covers, leaflets, website, billboards and staff clothing – if they look ugly and inconsistent, you simply have an unsightly and inconsistent visual identity … And vice versa! Understand how the human brain works, and you will see that a professional visual identity…

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