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Nine dollars!…Seem cheap? Or too much? Maybe if your video was nine seconds long, extremely simple and would be broadcast on 1 July 1941 for about 3,339 television owners in New York – then it might be just right. Naturally, the cost of such a video in 2021 is somewhere completely different. Even so, thanks…
Famous companies have never gained their success through a perfectly designed logo. On the contrary, famous logos revelled in their glory only thanks to everything and everyone behind it. Lego, Shell, Toyota, Sony, Virgin, Spotify, Ikea, Google, Oracle, Apple, Starbucks, WD-40 – whatever the logo in each of these cases, the success is not based…
As an experienced torero, you can literally have a “life and death” duel with colours. Determining the right colours, fine-tuning their tonality and adjusting their harmonic ratio – all this will affect whether you get well-deserved applause from your key customers. If you select your main colour, there is a range of different approaches to…
Every company has its visual identity – even if it completely neglects it. Covers, leaflets, website, billboards and staff clothing – if they look ugly and inconsistent, you simply have an unsightly and inconsistent visual identity … And vice versa! Understand how the human brain works, and you will see that a professional visual identity…